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  • Philip Kotler’s Marketing 4.0 Review

    When I was studying in university, Philip Kotler was such a super master in marketing field. The books he wrote are almost the basic textbooks of business school. Since he occupied such a special position in the traditional marketing field. Therefore, I always expect to read some specific INSIGHTs and see if there’re some new inspirations or fresh ideas from him. However, after reading this book, I feel a little bit disappointed. The reasons behind are as following: 1.   Although the subtitle of the book is “moving from traditional to digital”, I found Philip may still stay in the “traditional” era, the “digital” part is quite theoretic and fragmented. I could guess he may not have a 360 degree real execution experiences in the digital part to result in the situations. 2.   AIDA, 4A, 5A?? Those status terms are not so significant in the real world execution. You could treat it as a framework of customer journey at most. If you are just graduated from university, treat this idea as a basic fundamental concept is fine. Seeking something more profound is preferred rather than some alphabet terms. 3.   Omnichannel marketing is the best part in this new marketing book. However, in practices, it’s quite difficult to realize that. I barely read any case study or good practices on this part so far even out of this book. If it’s not easy to implement, it may just be a concept or theorem again rather than a execution guide . What do I expect originally before I read this book? 1.   The steps or practices of “how transform or integrate from traditional and digital” in a 360 degree perspective. A real case or steps to do that will be great. 2.   Even it mentions a lot of “customer centric” ideas, the service design for customer experience optimization is still in a very basic level. 3.   In the end, Philip mentioned “WOW” effect. It’s quite critical for a brand awareness and market beak through. I think every single brand or enterprise is always looking for this “WOW” for their products or services. However, the problem is it’s so tough to find a recipe of a “wow” , what’s the right ingredients or steps to do that? If I could read those topics above in “Marketing 4.1” or “Marketing 5.0” , it may lift my rating of this book.

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  • Business Innovation|CX Design|Martech | JCXO Consultancy | XinYi Dist

    JCXO Consultancy JCXO consultancy introduces a systematic and well organized Business Design Thinking(BDT) methodology to co-create with in-house talents, the goal is to help corporate to look for customers' insights, then, come out an innovation for the future growing strategy . ​ ​ Learn More!(Video) Contact Us! Learn More!(Video) JCXO Services Drop your ego, put yourself in customers' shoes ; optimize brand's service and business model by all means. Business Design Thinking Workshop Can't find the real pain of the key customer? There's a Silo effect in the organization ? Zombie culture? We understand all customers' related problems, Join JCXO BDT workshop, explore a new CX strategy, even expand to a new biz model. JCXO could help you.... 了解更多... Biz MarTech Initiator How to build a good eagle view of corp digital plan? How to integrate a digital strategy with company's goal? ​ 360 degree full view to integrate Martech with corp goal & talents seamlessly JCXO could help you.... Learn More... Global EC Planner How to jump into the Global ecommerce Marketplaces without conflicts ? Should I have a DTC or Amazon brand store? ​ A objective outsider view to help a corp to assess ecommerce adaptation, 4P combination. ​ JCXO could help you.... ​ ​ Learn More... Contact Us 110, Fl. 18, No. 206, Rd. KeeLung, XinYi Dist, Taipei, Taiwan ~ I want to know further regarding... Google Analytics 4 Training Business Desing Thinking Workshop CX Based Digital Marketing Web Measure Planner Web/GA Health Check Contact Us Now! ​部落格 | Blog Philip Kotler’s Marketing 4.0 Review 近期活動 | Events Wed, Sep 14 華岡興業基金會 大安中心 [Yotta實體課程] 初階: 3 小時快速上手新版 GA4 前往報名 Sat, Sep 24 華岡興業基金會 大安中心 [Yotta聯名課程] 進階:GA4 數據分析商業應用全攻略 前往報名

  • 擴張企業配方 | Scaleups Growth Recipe | 傑西顧問

    JCXO 傑析極佳管理顧問 專注成長 永續向上 擴張企業成長菜單 Scaleups Growth Recipe CRM, 行銷自動化等效率工具導入(CRM, MA Adoption)。 專業社群 LinkedIn 銷售模式(LinkedIn Social Selling) 客戶人物誌與銷售訊息定義(VIP Persona & Messaging Definition) 主力顧客旅程地圖建立 (VIP Customer Journey Map Building) 銷售流程管理與客戶關係管理導入(Leads, Sales Pipeline Managemnt & CRM) ​數據分析與顧客數位足跡分析(Web Analytics & Digital Foot Print) ​Round A/B 募資簡報調校(Fund Raising Pitch Validation) 創業投資與企業投資搓合 (Venture Fund & CVC Fund Match Making) 是的, 我是擴張企業 想進一步了解「擴張企業成長菜單」的細節! 留下資料,諮詢擴張企業成長菜單 !! © 2022 by JCXO Co. Ltd. | 傑析極佳管理顧問

  • About JCXO & Jess Wu

    關於| 傑析極佳 About | JCXO 專注成長 | 永續向上 ​ ​​ 2020 年的 Covid-19 肆虐全球,造成了所謂的新常態( New Normal ),不論是新創企業、擴張企業與成熟企業,不論外在與內在,都面臨的一個成長困境,也是必須深入思考與解決的問題。 ​ JCXO 傑析極佳管理顧問 定位為​以 「成長」Growth 為核心的全方位企業智庫。協助新創企業、擴張企業與成熟企業依據不同的定位與情境 ,尋找在成長的路上,可能遭遇的問題或困境。推演三套成長菜單,並擬定行動方案。 ​ 當然,在成長的路上,成熟企業與新創企業、擴張企業的互補也相當重要,JCXO 傑析極佳期望也在不久的將來,扮演創新市集 (Innovation Marketplace)的角色,積極媒合創新需求與供給,不論是在技術或是資金的面向。 ​ 最後,在輔導企業經過三套成長菜單淬鍊之後,逐漸實現上述目標。 關於 | 創辦人 About | Founder Jess Wu Senior Consultant - Jess focuses on Internet, MarTech & Service Design fields for over 20 years. He has the tremendous high level executives' experiences in a start-up company as well as a lot of listing global companies of Taiwan (Advantech , Clevo & ATEN) & USA(SUN Micro). During those periods he was working for global listing company, he was also in charge of global brand operations, the territories are including : Greater China, South East Asia, Europe, USA . - Jess is also an author of a hot-selling digital marketing book in Taiwan, "Inbound Marketing". - Jess is used to analyze a business through 3 main angels : Business Intelligence, Martech and Design Thinking. This kind of fusion makes him to explore a business innovation and growth opportunity in a more diversified way.- Now, Jess is a senior consultant(coach) of data analytics, ecommerce, Martech;

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