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  • Philip Kotler’s Marketing 4.0 Review

    When I was studying in university, Philip Kotler was such a super master in marketing field. The books he wrote are almost the basic textbooks of business school. Since he occupied such a special position in the traditional marketing field. Therefore, I always expect to read some specific INSIGHTs and see if there’re some new inspirations or fresh ideas from him. However, after reading this book, I feel a little bit disappointed. The reasons behind are as following: 1.   Although the subtitle of the book is “moving from traditional to digital”, I found Philip may still stay in the “traditional” era, the “digital” part is quite theoretic and fragmented. I could guess he may not have a 360 degree real execution experiences in the digital part to result in the situations. 2.   AIDA, 4A, 5A?? Those status terms are not so significant in the real world execution. You could treat it as a framework of customer journey at most. If you are just graduated from university, treat this idea as a basic fundamental concept is fine. Seeking something more profound is preferred rather than some alphabet terms. 3.   Omnichannel marketing is the best part in this new marketing book. However, in practices, it’s quite difficult to realize that. I barely read any case study or good practices on this part so far even out of this book. If it’s not easy to implement, it may just be a concept or theorem again rather than a execution guide . What do I expect originally before I read this book? 1.   The steps or practices of “how transform or integrate from traditional and digital” in a 360 degree perspective. A real case or steps to do that will be great. 2.   Even it mentions a lot of “customer centric” ideas, the service design for customer experience optimization is still in a very basic level. 3.   In the end, Philip mentioned “WOW” effect. It’s quite critical for a brand awareness and market beak through. I think every single brand or enterprise is always looking for this “WOW” for their products or services. However, the problem is it’s so tough to find a recipe of a “wow” , what’s the right ingredients or steps to do that? If I could read those topics above in “Marketing 4.1” or “Marketing 5.0” , it may lift my rating of this book.

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  • Business Innovation|CX Design|Martech | JCXO Consultancy | XinYi Dist

    JCXO Consultancy JCXO consultancy introduces a systematic and well organized Business Design Thinking(BDT) methodology to co-create with in-house talents, the goal is to help corporate to look for customers' insights, then, come out an innovation for the future growing strategy . ​ ​ Learn More!(Video) Contact Us! Learn More!(Video) JCXO Services Drop your ego, put yourself in customers' shoes ; optimize brand's service and business model by all means. Business Design Thinking Workshop Can't find the real pain of the key customer? There's a Silo effect in the organization ? Zombie culture? We understand all customers' related problems, Join JCXO BDT workshop, explore a new CX strategy, even expand to a new biz model. JCXO could help you.... 了解菜單內容... Biz MarTech Initiator How to build a good eagle view of corp digital plan? How to integrate a digital strategy with company's goal? ​ 360 degree full view to integrate Martech with corp goal & talents seamlessly JCXO could help you.... Learn More... Global EC Planner How to jump into the Global ecommerce Marketplaces without conflicts ? Should I have a DTC or Amazon brand store? ​ A objective outsider view to help a corp to assess ecommerce adaptation, 4P combination. ​ JCXO could help you.... ​ ​ Learn More... Contact Us 110, Fl. 18, No. 206, Rd. KeeLung, XinYi Dist, Taipei, Taiwan ~ I want to know further regarding... Google Analytics 4 Training Business Desing Thinking Workshop CX Based Digital Marketing Web Measure Planner Web/GA Health Check Contact Us Now! ​部落格 | Blog Philip Kotler’s Marketing 4.0 Review 近期活動 | Events Sat, Nov 12 國立中央大學企業資源規劃暨大數據分析中心 [中央大學 ] GA4 入門實作班 最容易上手的 GA4 實用課程 前往報名

  • 成熟企業配方 | Corporations Growth Recipe | 傑西顧問

    JCXO 傑析極佳管理顧問 專注成長 永續向上 成熟企業成長教練 ~~ 專注「方法制度導入」與 「創新成長搜尋」 Corporations Growth Recipe 成熟企業定義 員工 30 人以上 年營收:$3M 以上 ​早已盈利,追求創新動能 B2B 潛客評分分群制度 (Leads Scoring) B2B 行銷自動化(Marketing Automation ) B2B 大客戶行銷( Account Based Marketing ) B2B 銷售流程管理與客戶關係管理(Sales Pipeline Managemnt & CRM) B2B 客戶成功管理(CSM) ​顧客體驗管理(NPS) ​數據分析與洞見探索(Web Analytics & Insight Explore) 內部創新:服務設計(Service Design) 外部創新: 企業參與新創( Corporate Startup Engagement, CSE) 與投資 是的, 我是成熟企業 想進一步了解「成熟企業成長菜單」的細節! 留下資料,諮詢成熟企業成長菜單 !! © 2022 by JCXO Co. Ltd. | 傑析極佳管理顧問

  • 新創企業配方 | Startups Growth Recipe | 傑西顧問

    JCXO 傑析極佳管理顧問 專注成長 永續向上 新創企業成長教練 ~~ ​專注「市場驗證評估」與 「溝通訊息定義」 Startups Growth Recipe 新創企業定義 員工 < 5 人 | 年營收:0 ~ $300K 資金階段 :剛啟動 ~ Seed Product-Solution Fit/Product-Market Fit 驗證(PSF/PMF Validation) 商業模式定義(Businee Model Validation:Pricing & Offering) 尋找第一個客戶與早期客戶群檔案(The 1st sales & Ideal Cutomer Cohort Profile) 專業社群 LinkedIn 銷售模式(LinkedIn Social Selling) 3M定義(Market | Message | Model) 集客行銷(Inbound Marketing) ​創辦人 Seed Round 募資簡報調校(Founder Fund Raising Pitch Validation) ​ 天使資金與企業投資搓合 (Angel Fund & CVC Fund Match M aking) ​透過企業參與新創(CSE) 和大企業建立合作關係 是的, 我是新創企業 想進一步了解「新創企業成長菜單」的細節! 留下資料,諮詢新創企業成長菜單 !! © 2022 by JCXO Co. Ltd. | 傑析極佳管理顧問

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